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About SENG FONG

SF Resources Group is a recognized market leader in the wood-based flooring industry, specializing in Solid and Hardwood flooring products. SF Resources Group began in the 1970s, and have grown from our humble beginnings as a timber trader to a recognized market leader in the hardwood flooring industry.
VISION
To be the leading global brand of choice specializing in hardwood.
MISSION
• To fight against the destruction of the environment by using only legal source of timber as our raw material.
• To be consistently innovative in applying technology and integrated process for our manufacturing and product development
• To be recognized for our strong corporate governance and social responsibility.
• To become a profitable institution for our customers, shareholders, and local communities.
CORE VALUES
• Innovation
• Teamwork
• Respect
• Exceed expectations
• Integrity, Ethics and Honesty
• Initiative and Accountability
• Continuous strive for excellence and quality

SF Resources Group is a recognized market leader in the wood-based flooring industry, specializing in Solid and Hardwood flooring products. SF Resources Group began in the 1970s, and have grown from our humble beginnings as a timber trader to a recognized market leader in the hardwood flooring industry. VISION To be the leading global brand of choice specializing in hardwood. MISSION • To fight against the destruction of the environment by using only legal source of timber as our raw material. • To be consistently innovative in applying technology and integrated process for our manufacturing and product development • To be recognized for our strong corporate governance and social responsibility. • To become a profitable institution for our customers, shareholders, and local communities. CORE VALUES • Innovation • Teamwork • Respect • Exceed expectations • Integrity, Ethics and Honesty • Initiative and Accountability • Continuous strive for excellence and quality

SF Resources Group is a recognized market leader in the wood-based flooring industry, specializing in Solid and Hardwood flooring products. SF Resources Group began in the 1970s, and have grown from our humble beginnings as a timber trader to a recognized market leader in the hardwood flooring industry.

VISION

To be the leading global brand of choice specializing in hardwood.

MISSION

• To fight against the destruction of the environment by using only legal source of timber as our raw material.
• To be consistently innovative in applying technology and integrated process for our manufacturing and product development
• To be recognized for our strong corporate governance and social responsibility.
• To become a profitable institution for our customers, shareholders, and local communities.

CORE VALUES

• Innovation
• Teamwork
• Respect
• Exceed expectations
• Integrity, Ethics and Honesty
• Initiative and Accountability
• Continuous strive for excellence and quality

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