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3M Launches New Brand Campaign that Demonstrates How Innovation and Action Improves Lives

05 Nov 2019 by 3M

"3M employees around the globe use their skills, know-how and energy to strengthen the communities where we live and work every day. We build sustainable capacity through social investments and the avid volunteerism of 3Mers worldwide."


ST. PAUL, Minn.--(BUSINESS WIRE)--3M launched today Improving Lives – an integrated nationwide 3M Company brand campaign across multiple communication channels. Improving Lives tells the stories of science and innovation through the lens of its inventors to emphasize how and why 3M scientists are passionate to create solutions that are meaningful and make people’s lives better.

Improving Lives will be unveiled on broadcast TV with the first in a series of high-profile advertisements airing to millions of people during the first World Series game tonight on FOX. 3M will also reach a broad audience via targeted digital and social media advertising. Viewers can see all the campaign ads at 3M.com/improvinglives.

The campaign underscores 3M’s commitment to advance and expand its purpose-driven strategy to tackle problems, big and small, in pursuit of its vision to improve every life.

“We are letting the world know who we are and why we do what we do every day,” said Eric Quint, 3M vice president, chief brand and design officer. “3M employees are motivated to find solutions that connect with customers and make a meaningful, positive impact in the world around us. In our new brand campaign, we are excited to invite everyone to see the people behind the science, and how we are making a difference. Sharing real life stories of our scientists represents the heritage of 3M and leverages the strength of the brand across each of our businesses to inspire people.”

Eighty-seven percent of the world believes we need science to solve the world’s greatest challenges. The Improving Lives campaign showcases the many ways that 3M scientists collaborate to solve the toughest problems – so that workers can breathe easier, cars and homes are made smarter, more efficient and safer, and a child can experience the power of a handwritten Post-it® Note on her lunchbox.

“With creativity and a shared purpose, no problem is unsolvable,” said Michael Stroik, director for 3Mgives, which aims to improve lives through social investment and engagement. “3M employees around the globe use their skills, know-how and energy to strengthen the communities where we live and work every day. We build sustainable capacity through social investments and the avid volunteerism of 3Mers worldwide.”

The campaign builds on the 3M Science. Applied to Life.™ brand platform launched in 2015. The Improving Lives campaign is launching initially in the U.S. and will extend globally.

For more information, visit www.3m.com or 3Mgives, follow @3M on Twitter or join the conversation with #improvinglives.

About 3M

At 3M, we apply science in collaborative ways to improve lives daily. With $33 billion in sales, our 93,000 employees connect with customers all around the world. Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M or @3MNews.

3M Launches New Brand Campaign that Demonstrates How Innovation and Action Improves Lives

Contact:

Robert Brittain
[email protected]
651-733-7034

Jessica Church
[email protected]
646-935-4068

3M
USA
3M HistoryHere, our history inspires your future.More than a century ago, 3M started as a small-scale mining venture in Northern Minnesota, then named Minnesota Mining and Manufacturing Company. Now a global powerhouse, our products improve the daily lives of people around the world. But our success and longevity were not apparent from the start. We tried. We failed. We tried something new. Repeat cycle. Innovation and perseverance drove our founders, and it continues to drive 3Mers today. From Humble Beginnings to Fortune 500When 3M began in 1902, our five founders had a simple goal: to mine for corundum, a mineral ideal for making sandpaper and grinding wheels. Turns out, what they thought was corundum was really another low-grade mineral called anorthosite.Discovering the poor-quality mineral could have caused an early end to our fledgling company, but our founders persisted. Why? Because something more important was born that first year: the spirit of innovation and collaboration that forms the foundation of 3M today. So instead of calling it quits, we turned to different materials, applied them to other products, gained the trust of important investors and built up sales little by little.Scientific, technical and marketing innovations produced success upon success over the years, eventually making 3M a constant name on the Fortune 500 list. Today, more than 60,000 3M products are used in homes, businesses, schools, hospitals and other industries. One third of our sales come from products invented within the past five years, thanks to innovations from the thousands of researchers and scientists we employ around the world.With corporate operations in 70 countries and sales in 200, we are committed to creating the technology and products that advance every company, enhance every home and improve every life.

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