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Daikin Launches 1st Brand Ambassador

13 Sep 2019 by Daikin

Success attributed to people investment

It’s never the arrow but the archer.

Daikin Airconditioning Philippines Inc., a company effectively selling airconditioning products for the last 10 years, knows it is not enough it has the products that work especially for a country where the heat is usually on. Good sales depend more importantly on how the deal-makers truly do their job.

It is from this mindset that the Daikin brand launched last June 14 its first brand ambassador in popular actor and fan-favorite Aga Muhlach, a Daikin user himself and described as one who “can bring the human element of connectedness to our product.” The company believes he embodies the brand values of versatility, superior performance and high efficiency.

Daikin Launches 1st Brand Ambassador

Daikin Airconditioning Philippines President Lee Wai Koka

Daikin Airconditioning Philippines President Lee Wai Kok, speaking to Sunday Business Times, said, “Our product is already there. All we need is for somebody to push it.”

Lee boasted that since starting out, the brand has grown each year, summing up “4 billion” last year. It has pointed out that the brand has had “a healthy share of the economic boom” resulting from the continuing expansion of the Philippine airconditioning market caused by the increasing number of middle class families and consumer spending positively termed invigorating.

We attribute our success to the authorized dealers. We sell good through the dealer network,” he pointed out.

The recent media launch was held at the stylishly modern Daikin head office in Exxa Tower in Bridgetowne, Quezon City. The latest addition to the brand’s line-up of powerhouse products for split-type air conditioners, called D-Smart King Inverter (FTKM), was also highlighted the same day.

The FTKM, available in a wide range of power capacity systems, is noted for its unique, attractive, and high performing features. Let the dealers do the rest of the talking.

The vibrantly vocal company head further commented, “Daikin is always people-centered. We put a lot of investment on people, both our people in the office and the dealers. We invest on their trainings, on how to sell and install the products. All the necessary investment we put into them as we treat each one as family.

Daikin is exactly celebrating its 10th anniversary this June. In spite of its tremendous success, it believes there are still “lots of opportunities to further expand the market” and some sales channels that remained untapped. Thus, it finds the arrival of a Bagets legend as being the right time. Aga, a multi-awarded actor and matinee idol for the longest time, is a proud owner of Daikin air conditioners, and he and his family’s first-hand experience as Daikin user should help sent across the proper message to the public.

In a press conference earlier this year, the company expressed its vision to help improve air quality as it urges the public to dig deeper off the basic concept of heating and cooling. It vowed to promote maintaining the livability of the surrounding and as part of its initiative, it developed products “capable of inducing fresh air” and released a full range of air purifiers.

Lee added, “In Daikin, we are not just looking at sales. We developed products that are environment-friendly and energy-saving.

During that same event held in Resorts World Manila, Daikin also shared its provision for the residential market that buy or rent small spaces. That is, through the Super Multi-S, a single condensing unit allowing connection of up to three indoor units, and built with compact design and low power output.

There you go; let the highly-invested Daikin people directly seal the deal.

Daikin Airconditioning Philippines, Inc. (DPH) was incorporated under the Corporation Code of the Philippines and the Foreign Investments Act of 1991, and was registered with the Securities and Exchange Commission on June 19, 2009. The company started with an initial capitalization of P30 million, and now has an annual sales of P2 billion.DPH is a fully owned subsidiary of DAIKIN INDUSTRIES LTD. (DIL) of Japan, a listed company in the Tokyo Stock Exchange. DIL is a leading global company with more than 90 years of history and experience in the field of air conditioning. It has affiliates and operations in many countries worldwide – including the US and the Americas, Europe, the Middle East, the Asia-Pacific region – including China and the ASEAN countries. DIL is also engaged in the oils & hydraulics, refrigeration and chemicals businesses.DPH is presently engaged in the sales and distribution of DAIKIN air conditioning units and spare parts, servicing of air conditioning units, and related warranty services. This business has started commercially last August, 2010.The Company’s main office is located at the 18F Exxa Tower, C5 Road cor. Ortigas Ave. Ext., Brgy. Ugong Norte, Quezon City, Metro Manila, the Philippines. Over the years, the company has expanded outward, and has established branch offices in various key cities nationwide:• Luzon – Laguna, Naga, Dagupan, and Ilocos Norte• Visayas – Cebu and Iloilo• Mindanao – Davao and Cagayan de OroAs an air conditioning solutions provider, the company provides AC products and services for practically all types of air conditioning needs and offers a complete line-up of residential, commercial and industrial products that promote environmental protection, energy savings, comfort, peace of mind, safety and health.As the subsidiary company of the world’s largest air conditioning company, Daikin Airconditioning Philippines Inc. aims to provide total air conditioning solutions to the Philippine market that promote comfort, and top-of-the-line products and services thru leading-edge technology.Daikin Airconditioning Philippines Inc. aspires to be the top-of-mind air conditioning brand of every Filipino consumer would want for their home, their workplace environment, or their place of recreation and enjoyment.By providing high quality, suitable products with advanced technology, and coupled with Daikin’s reliable after-sales service, Daikin is able to offer the best air conditioning solution to the markets we serve. In fulfilling this vision, Daikin aims to realize its passion to become the most trusted air conditioning brand in the Philippines.


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