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Augmented Reality has Checked Into a 5-star Hotel

25 Sep 2019 by EPSON Inc

SO Sofitel Singapore is an elegant neoclassical building nestled amongst skyscrapers in the heart of the city’s Central Business District. Divided into two wings, Heritage and Hip, the hotel juxtaposes French-style old-world glamour and local avant-garde sensuality.

In one of the latest chapters in Epson’s adventures in Augmented Reality (AR), Epson Moverio BT-300 smart glasses enable a unique and stunning user experience at SO Sofitel Singapore – delivered via the SO Augmented application.

Combining EON Reality software and Moverio Si-OLED display technology, the SO Augmented experience takes hotel guests on a learning journey – deep into the story behind the interior design, set against the narrative of SO Sofitel Singapore.

Guests begin their journey in front of the hotel’s Lion’s Seal emblem, designed by Karl Lagerfeld, further exploring the lobby and on into the So Lofty suite.

Wearing the Epson Moverio BT-300 smart glasses, visitors view layers of augmented graphical information and audio narration – revealing the inspiration and unique insights behind the design of SO Sofitel Singapore.

Guests are then greeted by Isabelle Miaja, the interior designer of SO Sofitel Singapore. Here, Augmented Reality portrays a unique and powerful emotional benefit – making each guest feel that Isabelle is talking to them one-to-one, rather than as a group. Guests go on to enjoy a part-real, part-virtual world of informative content and videos blending seamlessly with the hotel environment.

From pioneering the world’s first compact lightweight digital printer, the EP-101, to inventing the world’s first quartz watch, Epson has continued to produce innovative products and services based on its efficient, compact and precision technologies.As a global technology leader, Epson creates and delivers technology solutions for businesses and consumers, from inkjet printers and digital printing systems to 3LCD projectors, smart glasses, sensing systems and industrial robots. The company is focused on driving innovations and exceeding customer expectations in inkjet, visual communications, wearables and robotics.With its regional headquarters in Singapore, Epson’s presence in Southeast Asia spans over 30 years with a comprehensive infrastructure of service outlets, solution centres and manufacturing facilities supporting customers in the region.In the Philippines, Epson began operating in 1996 as a representative office in Metro Manila, and was renamed to Epson Philippines Corporation in 1998. Today, Epson continues to exceed customer expectations with its wide range of high-precision, energy-efficient products in the region.


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