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26 Oct 2020 by FSL
In order to further summarize the experience and work results of Foshan Lighting in the sales terminal since the first half of the year, and to further accelerate the transformation and development of regional innovation strategy, focus on the long-term and grasp the general trend, on September 17, Foshan Lighting held the "Gathering Strength, Empowerment and Planning" in Changzhou, Jiangsu. Far-reaching and win-win" dealer seminar in the Yangtze River Economic Belt.
Lei Zihe, general manager of Foshan Lighting, Liu Qiang, general manager of domestic marketing department, Liang Guanwen, national marketing director, and heads of various channels and departments of domestic marketing department attended the meeting together with more than 50 Foshan Lighting core distributor customers from the Yangtze River Delta Gather together to discuss the development plan of the domestic marketing department in the Yangtze River Delta region, open the door to ask for suggestions, brainstorm ideas, and seek a win-win situation.
Seek change in stability, seize opportunities
At the beginning of the conference, General Manager Lei Zihe welcomed the arrival of core distributors in the Yangtze River Delta. General Manager Lei Zihe said that in 2020, affected by the new crown epidemic and the escalating Sino-US trade frictions, domestic companies will face unprecedented challenges. To nurture new opportunities in the crisis, and to open a new game in the changing situation. Under the leadership of the company’s new leadership, Foshan Lighting has established a development approach that focuses on technology and service, focusing on brand and value, and closely focuses on "Low-end manufacturing" is upgraded to "mid-to-high-end intelligent manufacturing", from "single electrical and lighting product production and sales" to "providing smart products and overall solutions", and from "traditional functional lighting" to "wisdom, healthy, green People-oriented lighting" leapfrogged, and continue to strengthen the expansion of subdivisions to cultivate new profit growth points.
Since the beginning of this year, with the support and cooperation of dealers and customers, Foshan Lighting has stimulated the endogenous motivation of the enterprise with reforms, accelerated the reform of marketing and business models, and maintained a steady development trend. With the national development strategy of "internal economic cycle", domestic domestic demand has further expanded. To activate the "inner loop" and seize development opportunities, companies need to "take three arrows together". One is to persist in accelerating technological innovation and product transformation and upgrading, to open up new business areas, and to promote the transformation of technological achievements; the second is to increase refined management , To enter the "fast lane" of high-quality development of enterprises with an automated, intelligent, and digital management model; the third is to strengthen brand building, improve marketing mechanisms, innovate business models, and build a digital marketing system. General Manager Lei Zihe said that Foshan Lighting will adhere to "the goal remains the same, the task will not be reduced", and promote the corporate system reform with the general tone of seeking progress while maintaining stability. He hopes to continue to work with dealers in the Yangtze River Delta to be more determined Confidence, more vigorous fighting spirit, overcome obstacles, brave the wind and waves, and go all out to complete the annual goal.
Empowering terminals, revitalizing advantages
Later, General Manager Liu Qiang of the domestic marketing department pointed out in his speech that Foshan Lighting and the distributors are a harmonious, win-win, equal and mutually beneficial partnership, which is also the basis and prerequisite for a series of reforms of Foshan Lighting in the future. In 2020, in accordance with the company's strategic needs, the domestic marketing department will comprehensively optimize the top-level strategic design, adjust the organizational structure, and effectively improve the market response speed and the cohesion of each section. Since the beginning of this year, the domestic marketing department has effectively improved market activity through various marketing models such as "live broadcast, one province, one policy, crowdfunding, and volume". He emphasized that market competition is becoming increasingly fierce and business changes are changing rapidly. Distributors must also have the courage to change and quickly improve their capabilities and service levels to meet the needs of market development. He hopes to solicit opinions, suggestions and needs through this strategy seminar , Continuously improve marketing work. Next, Foshan Lighting will combine the company's development strategy and the actual needs of dealers and customers to strengthen internal management, strengthen product construction, and accelerate the advancement of information construction.
Build consensus and seek common development
At the seminar, Wang Dakai, Director of Wholesale Channels, and Chen Ji, Director of Specialty Stores, respectively analyzed the innovative transformation and strategic planning of each channel. Afterwards, distributors conducted in-depth discussions on "terminal services, price control, market experience, brand competitiveness" and other aspects. Each distributor fully described their views and suggestions, and shared their own business experience.
The Yangtze River Economic Belt is one of the focal points of my country's economic development, and it is also an area where Foshan Lighting has focused its efforts in recent years. In 2019, the brand advertising of Foshan Lighting was registered at Shanghai Hongqiao International Airport and Pudong International Airport. With the help of Shanghai's important international position as the aviation hub, it will expand its brand influence in the Yangtze River Delta Economic Belt and the national market.
As the first distributor seminar of Foshan Lighting in 2020, this meeting is highly valued and supported by leaders at all levels of the company. The successful holding of the meeting will provide detailed opinions and references for Foshan Lighting's rapid development in the Yangtze River Delta Economic Belt. Next, Foshan Lighting actively responded to the call of the national dual-cycle strategy, accelerated the pace of reform and innovation in sales work, gave full play to the factor market advantage and radiation effect of the Yangtze River Delta Economic Belt, further activated the vitality of the regional market, and added new impetus to the construction of the economic belt .