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21 Oct 2020 by Intrac

Once again the LuLu Group expresses all the cosmopolitan essence of the country it most represents: the United Arab Emirates... And where else but in Dubai?

Right here, at the Festival Plaza shopping mall in Al-Futtaim, you can find a hypermarket of 56,000 sqft characterized by a contemporary and industrial atmosphere that redesigns the geometry of retail, not only in its forms, but also and above all in its lights.

The lighting is the star, but not an end in itself: every little light is at the service of the displayed product, or perhaps it would be better to say "enhanced product".

What emerges is a mix of different food cultures, specialities from all over the world conceived for both local, tourist and business customers. And right to please everyone, quoting Yusuff Ali M.A., Chairman and Managing Director of the group, the hypermarket offers "high quality products at the most convenient prices on the market".

The enhancement of the goods are guaranteed not only by lights and design, but also thanks to Arneg Middle East, the local subsidiary of the Arneg Group that, consolidating the trust relationship with LuLu Group, has provided the store with a wide range of refrigerated furniture.

Arneg's three collections are here expressed in different forms, for different applications and various goods classes:

• LISBONA 2 for pre-packed and frozen products;

• LONDON 3 for the deli area, but also in its version for meat, pre-packed products and in the self-service version for sushi, salad bar and with ice bed;

• MALMOE 4P at low temperature, self-service islands for products at your fingertips.

Arneg, thanks to the versatility of its furniture, has successfully provided the ideal support for the very first dining area that LuLu has ever proposed in its stores. Coffee, home-made bread and cakes, as well as inclusive food such as gluten-free dishes, organic ingredients, low-fat and diabetes-friendly meals.

Precisely to welcome all types of customers and, as the chain's claim states, to offer a place "Where the world comes to shop".

INTRAC operates in the field of shopfitting and serves the small, medium and large scale distribution.INTRAC was born as a trademark in 1997, but has got deeper roots. The origin is ARNEG SpA, the parent company, worldwide leader in the production of refrigerated cabinets, shelving equipment and cold rooms for the small and large scale distribution.In 1997 a new idea is conceived, i.e. to differentiate and give specific visibility to a part of the production. This idea generates INTRAC, acronym of “International Rack“.Situated in Rovigo since 1999, the factory was built on a surface of more than 110.000 square metres, of which 40.000 are covered to house the manufacturing plant, the offices and the showroom.Production includes shelving and check-out counters for any commercial purpose, from specialised to non-specialised stores.Metal processing plants are of advanced conception, moulding and folding lines are among the most modern in the market, and the epoxy powder coating plant complies with the more rigid safety and environmental standards.The range of the products is wide and complete, studied and developed in all his details to be able to customize the offer and respond to all the expectation of our customers.


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