Iconic Design was approached to create the world's first store design concept for the adidas martial arts products and construct the pilot outlet in Indonesia. The design is inspired by the world of cage fighting. The entire store is walled by a heavy gauge metal cage and the clothes and accessories are presented on industrial metal grill displays and in traditional gym lockers. This creates a unique dynamic to the feeling of the store as there is visibility throughout and from all sides. Lighting was a particular area of focus. A selection of vintage industrial lamps achieve just the right balance of functional and atmospheric lighting.
Iconic Design was approached to create the world's first store design concept for the adidas martial arts products and construct the pilot outlet in Indonesia. The design is inspired by the world of cage fighting. The entire store is walled by a heavy gauge metal cage and the clothes and accessories are presented on industrial metal grill displays and in traditional gym lockers. This creates a unique dynamic to the feeling of the store as there is visibility throughout and from all sides. Lighting was a particular area of focus. A selection of vintage industrial lamps achieve just the right balance of functional and atmospheric lighting.
Iconic Design was approached to create the world's first store design concept for the adidas martial arts products and construct the pilot outlet in Indonesia. The design is inspired by the world of cage fighting. The entire store is walled by a heavy gauge metal cage and the clothes and accessories are presented on industrial metal grill displays and in traditional gym lockers. This creates a unique dynamic to the feeling of the store as there is visibility throughout and from all sides. Lighting was a particular area of focus. A selection of vintage industrial lamps achieve just the right balance of functional and atmospheric lighting.
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