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ABOUT THE PROJECT
After 52 years in Norway, the Swedish fashion company H&M opened one of their biggest and most modern flagship stores worldwide in November 2018. Located on historic Karl Johans gate street in the middle of Oslo, this five-floor clothing store is 4500- 5000 square meters and includes men’s, women’s, and children’s clothes, and a separate area for H&M Home interior products.


THE BOSE PROFESSIONAL SOLUTION
Bose Pro partner AVC installed Bose loudspeakers to provide sound for all five floors of the building. The installation on the first floor includes a combination of FreeSpace DS 100F and DS 16F loudspeakers and EdgeMax loudspeakers throughout the clothing areas. And to complement the industrial aesthetic of the H&M Home section, AVC installed a custom-painted, surface-mounted FreeSpace DS 100SE loudspeaker.
PARTNER: AVC
Located in Oslo, Norway, AVC designs and installs audio and visual solutions for a wide range of applications. Their team of system designers, programmers, and technicians have over 15 years of experience in guiding clients from initial drawings and technical documentation to installation and operation of systems tailored to meet their specific needs.
“We made this H&M installation together with
entrepreneur Eda Electrodata Romerike, and this is the first installation we’ve
done using Bose EdgeMax. I must say that it works impressively well in this
type of installation as the EdgeMax’s are able to cover the open areas in the
middle of the store where there’s no ceiling due to the escalators. For H&M
it was important to have a flexible sound system that could be divided in to
zones and to keep the symmetry and aesthetics top of in mind, to make sure that
the loudspeakers harmonized well with the rest of the store. I think that with
this combination of products we were able to meet those requests in a very good
way.”
— Rune Hennie, AVC