PROJECT
1 WEEK AGO
Amid the neon jungle of Beijing’s Sanlitun, a container of light and shadow carrying the DNA of cinema is taking shape.
In today’s hyper-competitive and homogenized cinema landscape, Oft Interiors and the Emperor Group, after a decade-long synergy, break through once more.
This collaboration marks a deep handshake between leaders of the design and entertainment industries—a pioneering experiment in a “cinema space revolution.”
This isn’t simply a matter of adding functions. It’s a reprogramming of the entire moviegoing experience, overturning the traditional value model of cinema time.