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Cuyana in Motion

BY
Firm
Bohlin Cywinski Jackson
Location
California, USA
Year
2021
VIEW PROJECT

The first application of the Toyota Agile Space (TAS) concept creates a mobile retail presence for San Francisco-based fashion company Cuyana.

"An experimental store design that’s meant to easily move from location to location, filling in underused urban space with a short-term—but still refined—retail outlet."

— Nate Berg, Fast Company

The Toyota Agile Space concept rethinks the use and provisioning of underutilized real estate through a variety of applications. Beginning with Cuyana, the flexible retail concept empowers the brand to test new markets using a reconfigurable, easily movable framework. Designed to occupy a compact footprint, the design provides a high-fidelity environment to showcase curated products while connecting seamlessly to an omnichannel experience. The concept piloted a series of Southern California locations in its first application, including its first appearance, at Platform in Culver City.

The concept’s “lantern hub” welcomes visitors under a translucent fabric scrim, telescoping upward during operation to create a striking presence from a distance and a sense of volume and openness upon entry. Natural light floods the interior during the day, while a soft glow emanates from the space at night. The lantern hub lowers easily to a compact form for transportation.

Thoughtful detailing and materials that reflect Cuyana’s “fewer, better” philosophy and commitment to the art of design, quality, and sustainability. Renewable bamboo flooring, salvaged oak-inspired wall surfaces detailed in a fluted profile, and brass accents create an organic and refined interior. Crisp white counter tops complete the palette, providing a neutral backdrop to Cuyana’s products.

Cuyana in Motion

Cuyana in Motion

Cuyana in Motion

Cuyana in Motion

Cuyana in Motion

Cuyana in Motion

Cuyana in Motion

Cuyana in Motion

This article originally appeared in bcj.com

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