Queenstown Central is a large format retail and town centre development. Its unique design provides both commercial and community gains. The project will create an attractive, high-performing retail environment, as well as a town centre destination for people to gather together, socialise and foster a sense of community.
This 30,000m² GFA (Gross Floor Area) development is overlooked by the spectacular mountain range, The Remarkables. The design reflects the magnificent natural landscape and includes a mix of retail, accommodation, hospitality, office space and car parking. It is ideally located near Queenstown’s ‘gateway’ – the airport.
The project comprises of seven blocks of buildings, with two large format retail sections and a mix of smaller speciality retail stores.
CREATING A TOWN CENTRE
The design team consisted of Ignite’s specialist retail team, along with Rebecca Skidmore assisting with Urban Design consultation and Baxter Design Group providing the landscape design. They worked closely with the local Council and their Urban Design Panel in the development of the design, with the objective of creating a commercial and community hub.
Elements such as a literal ‘Main Street’ and a town square will draw people together and create vibrancy. Laneways placed through the development naturally encourage foot traffic towards these sections.
These laneways also create authenticity by echoing those found around the nearby CBD, which naturally sprang-up over time as the town grew.
The town square at Queenstown Central is bordered by specialist food and beverage outlets, including a tavern. A four storey, 120 room hotel/serviced apartments overlook the square, anchoring and nestling it into the landscape.
A spire sculpture will sit within the town square, providing a place marker and beacon. This square will also act as a flexible space, with the ability to shut off Main Street to traffic for larger community events.