An Architect’s Guide to Terracotta

20 Jun 2022 by Fairview

Throughout contemporary architecture, terracotta cladding is praised for its design flexibility, distinctive colors, natural textures, durability and sustainability. But terracotta isn’t a new trend – for centuries, terracotta cladding has been popular. Being made of only clay and water, it is a 100% natural material. Dating back to the Babylonians, who made wide use of terracotta in palaces, temples and statues, it is a proven material that has stood for thousands of years — and will likely stand for thousands more.

An Architect’s Guide to Terracotta

Thoughtful façade design plays a crucial role in producing high performing buildings; helping to not only present an aesthetically pleasing project, but to also manage condensation, prevent water penetration, control thermal movements, and even resist the spread of fire on the exterior of buildings.

In today’s market, Architects and Designers are given extensive design flexibility with a variety of cladding materials available, including aluminium, steel, timber alternatives, fibre cement, terracotta and zinc. However, in a world where energy, environmental, and financial challenges cannot be ignored, the traditional terracotta makes perfect sense for construction purposes.

The demands of the past few years have forced us to find a sense of calmness and comfort in our home environment, which could partially explain why we are seeing a significant increase in the use of natural and earthy construction materials. 

“By using more untreated and natural materials, we strive to build links that connect us physically and emotionally, rather than just digitally to our world.”

What could be more natural than terracotta? It is baked earth after all. The warm and rich ambiance of terracotta will not only provide your project with a sense of conviviality but will also act as a protective shield and provide the building with an unprecedented level of stability and energy efficiency.

Modern building products are tapping into a renewed interest in energy-saving, durable, low maintenance materials with recyclable components and an organic appearance. Cladding systems such as Fairview’s Argeton, a terracotta ventilated façade system made from natural and recycled clay tiles and panels, is an example of what is finding its way to residential and commercial Exteriors.

When combined with elements like brick, stone, glass, or wood, and contrasted with hard textures like concrete and steel, Argeton adds an elegant and timeless look to exterior façades.

Enriching new and modern buildings, the Argeton façade also imparts an exclusive contemporary character to refurbished properties. 

An Architect’s Guide to Terracotta

Fairview products were used as both exterior cladding and interior lining on the National Archives of Australia’s new preservation and storage facility in Canberra. With an ambient temperature of 20 degrees and around 50 per cent humidity being required for maintaining paper records, Argeton, terracotta tile was chosen for the interior lining as it provides high durability and strength which makes it a popular choice for use on public buildings.

The durability is just as persuasive as the contemporary aesthetic: Argeton is impervious to weather, impact-proof and shatterproof and requires virtually no maintenance. Durable and timeless, the panels are a dream for every architect – especially since our bespoke façades are available in every imaginable colour, shape and surface.

Baguettes or sunshades are also available in the Argeton range and are a popular choice for solar protection, to act as an effective ventilation screen, to provide security against access, or to simply add an eye-catching decorative element to your design. 

Argeton terracotta cladding is the ideal solution for innovative façade architecture that will serve for generations to come.


With almost 30 years’ experience in the façade industry, Fairview is committed to providing aesthetically pleasing and safe cladding products to the construction industry. Our aim is to consistently facilitate the successful delivery of innovative façades that meet the requirements and vision of every project.With one of the largest stock holds in Australia, we have the ability to ensure a consistent and timely supply to our dedicated installer network. In addition, our flexible and innovative approach allows us to work closely with our clients to deliver the best possible project outcomes.Our HistoryFairview Architectural was developed to primarily service the aluminium composite façade market with our product Vitrabond. After several years, we began manufacturing Ceramapanel pre-finished CFC and soon after, secured the coveted ArGeTon terracotta façade tiles distribution for Australia.Our expansion into the United Kingdom market with our flagship product Vitrabond allowed us to establish a global presence, and this, in addition to growing our suite of façade solutions, indicated the need for a strategic realignment of our brand. In 2015 Fairview Architectural moved to simply be known as Fairview. This new approach allows us to better house the extensive suite of products we now manufacture and distribute and more effectively represents the innovative and professional company we have become.Our flexibility and attention to innovation, allowed us the ability to develop a range of non-combustible aluminium composite panel solutions, as part of our focus on addressing the issue of combustible façades; launching Vitracore G2 in 2015 and Vitradual in 2017.Corporate FoundationOur MissionInnovative and proactive organisation, consistently delivering industry leading façade solutions; renowned for excellence of product and superior customer service.Our VisionTo lead the industry through consistently facilitating the successful delivery of innovative façade solutions.Our ValuesTrust and respect / We work together to create a culture of interdependence built on trust, respect and dignity for all. Each person’s contribution is critical to our success.Achievement and Excellence / We strive for excellence in everything we do; we challenge our thinking and look beyond the obvious.Customer Service / We serve people in a way that is above and beyond what is expected.Meaningful Innovation / We are the Façade Company that invents products and solutions that matter.Uncompromising Integrity / We are open, honest and direct in our dealings.Solutions Minded / We are passionate about developing and presenting solutions for every project.


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