George and Matilda is a innovative optical retailer on a mission to re-frame the eye care category across Australia. The new eye care provider has a unique offer, partnering with local established optometrists to provide a new approach to progressive vision care and stylish frames in a welcoming and warm retail environment.
George and Matilda Liverpool project involved PMDL providing schematic design, tender and construction administration to take the brands recently acquired Liverpool store from inception to realisation. The store was operating as a optical retailer which had been acquired by G&M for a complete re-brand. The brief required a new concept and retail experience as well as increasing capacity of the optometry service.
George and Matilda is a innovative optical retailer on a mission to re-frame the eye care category across Australia. The new eye care provider has a unique offer, partnering with local established optometrists to provide a new approach to progressive vision care and stylish frames in a welcoming and warm retail environment.
George and Matilda Liverpool project involved PMDL providing schematic design, tender and construction administration to take the brands recently acquired Liverpool store from inception to realisation. The store was operating as a optical retailer which had been acquired by G&M for a complete re-brand. The brief required a new concept and retail experience as well as increasing capacity of the optometry service.
George and Matilda is a innovative optical retailer on a mission to re-frame the eye care category across Australia. The new eye care provider has a unique offer, partnering with local established optometrists to provide a new approach to progressive vision care and stylish frames in a welcoming and warm retail environment.
George and Matilda Liverpool project involved PMDL providing schematic design, tender and construction administration to take the brands recently acquired Liverpool store from inception to realisation. The store was operating as a optical retailer which had been acquired by G&M for a complete re-brand. The brief required a new concept and retail experience as well as increasing capacity of the optometry service.