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Important Notice: Formica® VR Showroom is Live!

23 Apr 2020 by Formica

Qingpu Showroom—China's first Formica® Design Application Center—was established in January 2020, attracting visits from renowned brands and new and old friends alike. Shortly after, Formica® online VR showroom went live in April 2020. With an immersive 360° panoramic display, intuitive finger-based movements allow users to immerse themselves into the space created to experience the many possibilities of design and material combinations and Formica® products in various applications and solutions.

Panoramic Display

The Design Application Center, synchronized both on and offline, covers an area of 460M² and is divided into three areas, namely: Asian Design Center, Application R&D Center and Product Experience Center. Panoramic VR dynamically displays HD panoramas in the aspects of design inspiration, product development and experience.

Instantaneous Access

Through VR, users can intuitively experience Formica® applications in different scenes and sections. Users can use finger or mouse movements to navigate the area, alongside using navigation bar, to control movement and scenes as they explore each area. At the same time, users can also interact with Formica® products by clicking to find specific décor code and information.

Application R&D Center: The Application R&D Center’s workshop primarily facilitates new product application testing, material processing, and installation demonstrations. Formica® is committed to sustainability throughout, including in the securing and offering of raw materials, products and services. 

Formica Group is a leading provider of branded, designed surfacing solutions for commercial and residential customers worldwide. As the world’s largest manufacturer of High Pressure Laminate (HPL), our international network of design, manufacturing, distribution and sales operations maintains the recognition of Formica® as a global brand.Founded in 1913 by Herbert A. Faber and Daniel J. O'Conor, Formica Group has evolved to become the world’s preferred manufacturer for decorative surfaces. Driven by new challenges and delivering constant innovations, we have been setting and surpassing benchmarks for quality laminates worldwide ever since. Formica® is an iconic brand, which is intrinsically linked with the material, High Pressure Laminate (HPL). We have developed an unrivalled expertise that ensures products are fit for purpose and meet market demands. Working closely with architects, designers and specifiers, the company is ideally placed to offer new products and decors which complement current design trends, and has an ongoing product design and development process.Formica Group is committed to making sustainable principles and practices a part of everything we do. We strive to adhere to the highest ethical standards as we advance in our efforts to protect vital resources for future needs. With sustainability a concern for the global community, Formica Group makes it a priority to offer architects, designers and consumers a full range of environmentally friendly surfacing products. Formica Group continually strives to create innovative products that promote a healthier environment.In May 2007, the Formica Group of companies was acquired by Fletcher Building, one of Australia’s and New Zealand’s largest building companies. The acquisition resulted in the creation of the world’s largest manufacturer of decorative surfaces and high pressure laminate.Formica Group is a global group of companies consisting of Formica Canada, Inc., Formica Corporation, Formica de Mexico S.A. de C.V., Formica IKI Oy, Formica Limited, Formica S.A., Formica S.A.S., Formica Taiwan Corporation, Formica (Thailand) Co., Ltd., Formica (Asia) Ltd., and Homapal GmbH, among others.In 2019, Formica Group was acquired by Broadview Holding, a Netherlands-based industrial holding with a significant presence in material technology and energy. Broadview Holding also owns Trespa (the global leader in exterior HPL cladding), Arpa (well known for its innovative Fenix product line), and Westag (manufacturer of doors, elements and surfaces with a significant footprint in Germany). With the acquisition of Formica Group, Broadview and Formica Group strengthened their position as global leaders in surface materials.Formica® Designs for today with forever in mind.


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