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Qingpu Showroom—China's first Formica® Design Application Center—was established in January 2020, attracting visits from renowned brands and new and old friends alike. Shortly after, Formica® online VR showroom went live in April 2020. With an immersive 360° panoramic display, intuitive finger-based movements allow users to immerse themselves into the space created to experience the many possibilities of design and material combinations and Formica® products in various applications and solutions.
The Design Application Center, synchronized both on and offline, covers an area of 460M² and is divided into three areas, namely: Asian Design Center, Application R&D Center and Product Experience Center. Panoramic VR dynamically displays HD panoramas in the aspects of design inspiration, product development and experience.
Through VR, users can intuitively experience Formica® applications in different scenes and sections. Users can use finger or mouse movements to navigate the area, alongside using navigation bar, to control movement and scenes as they explore each area. At the same time, users can also interact with Formica® products by clicking to find specific décor code and information.
Application R&D Center: The Application R&D Center’s workshop primarily facilitates new product application testing, material processing, and installation demonstrations. Formica® is committed to sustainability throughout, including in the securing and offering of raw materials, products and services.