Inspired by the idea behind the relationship of shoes and women being a slight romance; spark of joy, that makes one almost want to take a little skip when they encounter a perfect pair.
Melissa Raffles City store is therefore based on incorporating dance and movement into the design. We chose white as an overall base colour to allow all the colourful shoes shine as stars of the stage.The main act is the attractive centerpiece that leads customers all the way into the store, yet showcasing a little waltz of shoes that look semi floating and fluid. Curved shelf display help emphasize the constant movement and energy of the products. Seats seamlessly peel out of pedestal displays to create an organic undisruptive flow. The pedestals are also designed modular to allow easy re-configuration of layout when necessary.
The result - a showcase performance that entertains the guests.
Inspired by the idea behind the relationship of shoes and women being a slight romance; spark of joy, that makes one almost want to take a little skip when they encounter a perfect pair.
Melissa Raffles City store is therefore based on incorporating dance and movement into the design. We chose white as an overall base colour to allow all the colourful shoes shine as stars of the stage.The main act is the attractive centerpiece that leads customers all the way into the store, yet showcasing a little waltz of shoes that look semi floating and fluid. Curved shelf display help emphasize the constant movement and energy of the products. Seats seamlessly peel out of pedestal displays to create an organic undisruptive flow. The pedestals are also designed modular to allow easy re-configuration of layout when necessary.
The result - a showcase performance that entertains the guests.
Inspired by the idea behind the relationship of shoes and women being a slight romance; spark of joy, that makes one almost want to take a little skip when they encounter a perfect pair.
Melissa Raffles City store is therefore based on incorporating dance and movement into the design. We chose white as an overall base colour to allow all the colourful shoes shine as stars of the stage.The main act is the attractive centerpiece that leads customers all the way into the store, yet showcasing a little waltz of shoes that look semi floating and fluid. Curved shelf display help emphasize the constant movement and energy of the products. Seats seamlessly peel out of pedestal displays to create an organic undisruptive flow. The pedestals are also designed modular to allow easy re-configuration of layout when necessary.
The result - a showcase performance that entertains the guests.