Tasked to challenge the established retail principles on luxury shopping, the department store needed a new approach to planning and to bring about a new shopping experience to the customers. Predictable imagery and environment is replaced by new visual vocabulary, the process of shopping is revisited - these were key to injecting the new retail environment.
Tasked to challenge the established retail principles on luxury shopping, the department store needed a new approach to planning and to bring about a new shopping experience to the customers. Predictable imagery and environment is replaced by new visual vocabulary, the process of shopping is revisited - these were key to injecting the new retail environment.
Tasked to challenge the established retail principles on luxury shopping, the department store needed a new approach to planning and to bring about a new shopping experience to the customers. Predictable imagery and environment is replaced by new visual vocabulary, the process of shopping is revisited - these were key to injecting the new retail environment.